If the first is the web online store, if both of these are web marketplace. What is a marketplace website?
As the name suggests marketplace or if in indonesiakan become a place of market / sale and purchase. So logically this way, if the online store website you like to have their own shop / shop on the roadside aka not nimbrung in the mall or other people's market.
If the marketplace is like a market / mall, in one marketplace there are many sellers not just one. If the online web store is yes only our own who sell products on the web.
One of the advantages marketplace is we do not need to find visitors / buyers. Because the marketplace is usually crowded with buyers reaching tens of thousands and even millions of visitors each month.
If we create our own website we must be extra hard to promote our website, so if we make our own store on the side of the road nan lonely we must be extra hard for the promotion of our store to be crowded. If the market is already crowded, so we do not need promotion with extra energy.
But….
His name is also "market" of course other traders who sell similar goods are also buanyak, of course we should be able to compete mainly in terms of quality and price. People when going to the market of course looking for goods with the cheapest price is not it?
Well the same, if the web online store we own only we are selling goods so there is no competition in it is inversely proportional to the marketplace. Buyers can look for goods type A, where the type of goods A is selling not just one person. Of course buyers will choose first which goods the same quality but the price is cheap.
Because in the marketplace it implements systems such as "rekber" or joint accounts. So we sell goods, then there is a mesen. Buyer transfers money to the tokopedia, tokopedia gives notification that the buyer buys your goods and has transfer. Then, we send the goods to the buyer. If it is until the buyer will confirm tokopedia that the goods have been received, just deh tokopedia transfer money to you.
Then, what if the buyer does not confirm the payment?
If it happens then the marketplace like tokopedia and bukalapak will wait until 30 days can be in cash withdrawal. That is one of the weaknesses in the marketplace for sellers. Because we can not accept money that day. But, this is done to protect the rights of customers and minimize the occurrence of online fraud.