The field of communication has changed transcendentally in the last 8 years, a lot of companies still with antiquated marketing strategies. For example, even radio and television are essential for their campaigns, but they forget that people spend up to 5 hours a day with a smart phone in their hands, whether to work, communicate or entertain themselves.
While the exposures to TV and radio have dropped drastically, the day continues to last 24 hours! The mobile device next to the computer has moved from its niches to the newspaper, TV and radio.
Internet vs TV
People no longer have television, you can enjoy your favorite content on YouTube or Netflix, this online video format can be a copy close to 20 hours per week in average users. At this time the consumption of Television vs Internet are in a technician (170 hours), but by 2019 for the first time in history, television is disinsected (175 minutes per day against 165 minutes of television are used). All these data are supplied by the Zenith company.
Other important data that emphasize, why the Internet see the television, the growth of bandwidth and the ease of carrying it in a portable way, just mobile phones and tablets are growing in consumption against the desktop.
For example, taking the years between 2011 and 2019 the consumption of mobile internet grew by 504%, while the drop in desktops decreased in their consumption by 18% and the whole world audience level in audience 4%.
This means that bit by bit new formats are the kings of consumption and therefore must reach people on these platforms. Thanks to the benefits of Digital Marketing your products and services can come with quality content and you can be monitoring the development of a campaign in real time, but soon we will talk about that, today I want to let you think that it is a time for you to make your leap to the digital world with me.