Will ApolloX Decentralized Marketplace Rule Over Amazon?
In our last article, Amazon seller Shawn reveals the truth about selling on a centralized marketplace. “Amazon revises their policy frequently, it can be dangerous sometimes. We [companies] have to change our selling structure to fit their policy.” said Shawn. He has been selling on centralized marketplaces, Amazon and eBay for the past 10 years.
Decentralized marketplaces like ApolloX, are creating buzz and proving it can fix many problems in centralized marketplaces. Some advantages of decentralized e-commerce include, trust and protection
without a high price tag, eliminating the middlemen, transparent operation and data ownership and a marketplace created and owned by the community.
Shawn expresses his opinions and excitement for the future of a blockchain based marketplace, like ApolloX.
What are your opinions on decentralized blockchain marketplace?
Shawn: “I was excited when I heard about the blockchain market. Blockchain is a very new feature. Decentralized blockchain market can solve some of the problems we talked about [in the previous article]. For example the fake review problem. In a traditional centralized marketplace like Amazon, too many sellers pay for fake reviews, because it’s a very little cost. Not just positive fake reviews, but negative fake reviews as well. Some companies will pay hackers to write negative reviews on their competitors product pages. Amazon allows customers to write reviews even if they don’t purchase the product. It’s ridiculous because the customer never bought the product or used it, but they get to write a review. As an honest seller, we suffer from these fake reviews and have tried hundreds of times to report this to Amazon, but most of these reviews can’t be removed. If you know someone working in Amazon, in Seattle [and have a good relationship you can pay them] to remove your negative reviews. With the decentralized platforms, the cost for fake reviews will be much higher and because of blockchain all the information will be clear and can be viewed by the community. The community will judge all the fake reviews, not by the centralized market like Amazon.”
What excites you about a decentralized platform?
Shawn: “I think it will be a fair market… only the community can revise the market reviews based on blockchain technology. This platform will be best for all communities, for seller and buyers, all users will contribute their wisdom to the platform.
The ApolloX decentralized marketplace promises better data protection and solutions to bad centralized marketplace policies. Amazon uses data against buyers and sellers for their own agenda to stay ahead. They create unfair competition and take over customers from other sellers. Shawn describes personal experiences of dealing with an unfair marketplace.
Does Amazon allow sellers to have customer data information?
Shawn: “We are not allowed to get information from the buyer, we don’t have this data, even the data of our traffic. So we don’t know where the traffic is coming from, we only know we are getting traffic to a product, but we don’t know where or how.”
With the difficulties of selling on a centralized marketplace, How do you find a solution for different problems?
Shawn: “Some sellers feel there is unfair competitiveness between Amazon and sellers, but we can’t do anything because it’s Amazon, we can’t beat them, we have to obey their rules. For the fake review content, we can report it to Amazon. For example, we collected information last year and found out who the company was and reported it to the police. As the promotion fees go higher and higher, we built a Facebook team to run our own site and Google and Facebook. We use the SEO, [to create a user base].”
As there is much to look forward to and solutions to create a community owned marketplace, Shawn believes decentralized marketplaces, like ApolloX are going to be big in the future and is excited to see new companies grow.
Do you think the selling cost will be lower on a decentralized platform?
Shawn: “The cost will be much lower, because we don’t have to pay 15% commission to the centralized platform like Amazon. The promotion fees on blockchain will be much lower, because the traditional centralized system is just click and pay, and in the blockchain system, you have more steps. For the seller, we can save a reasonable percentage for promotions, as with a centralized we have to pay higher and higher fees. FBA is really good, but now a days a lot of sellers build their own warehouse in a local market [or work with third party warehouses]. FBA is no longer the only choice, we have more choices now that are cheaper.
What do you expect to get out of the decentralized marketplace?
Shawn: “New promotion methods, new complaint resolved methods, new relationship between sellers and buyers and new platforms on decentralized blockchain”
What do you feel are benefits to the decentralized blockchain marketplace?
Shawn: “I think the fees will be lower than a centralized marketplace. We will have a clear and fair marketplace, not a dictator like Amazon. I like a fair, competitive market. In a decentralized marketplace everyone is equal.”
The ApolloX decentralized marketplace has a lot to offer. And we are just getting started. For more information ApolloX and the decentralized marketplace we are creating head to our website http://apollox.network/.
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