Launched less than a year ago, Lolli is currently in a growth tear. It is now expanding off the web and is available to more than 900 retail locations.
The expansion enables users to order groceries, beauty products, or pharmacy items online at Safeway.com for pick-up.
“We saw a demand from users to earn bitcoin for every day expenses like food and pharmacy,” said Adelman, in an interview with CoinDesk.
Additionally, users still earn a 3-5 percent return in bitcoin through their online purchases, which Adelman sees as a “rail to get bitcoin to the masses.” According to company accounting, nearly 40 percent are Lolli users are new to cryptocurrencies.
Lolli has partnered with 750 merchants online, including Walmart, Macys, and Priceline. Adelman’s previous company Cosmic was acquired by ecommerce firm Ebates, “so we know the merchants and understand the business model well.”
At this point, Lolli is looking to add lending, and could eventually issue credit cards.
For more info:
https://www.theblockcrypto.com/tiny/lolli-raises-2-25m-to-build-out-its-app-that-lets-shoppers-earn-crypto/
https://www.theblockcrypto.com/tiny/lolli-looks-to-add-lending-could-eventually-issue-credit-cards/
https://coin.fyi/news/bitcoin/bitcoin-rewards-app-expands-to-900-retailers-and-has-given-away-an-average--cie64g
https://www.coindesk.com/bitcoin-rewards-app-lolli-expands-to-900-retail-locations
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