IBM Food Trust Blockchain platform has onboarded one more French manufacturer. The company is seeking to enhance the transparency of product provenance and supply chain. The Avril Group (a vegetable oil, eggs & protein manufacturer, and the owner of brands Matines and Lesieur) has begun using IBM’s blockchain network to ensure traceability of its products. The news first published through a press release on 4th Feb.
Improving Corporate Social Responsibility and Customer Experience
By applying blockchain, the Avril Group expects to make improvements in its corporate social responsibility. Especially, when it comes to sectors such as quality livestock and the consideration of animal welfare.
Meanwhile, Matines is looking to advance customer experience, providing greater transparency through a QR code printed inside the egg box. It will direct customers to an application containing a wide range of data related to the eggs they consume. Blockchain use here will educate customers regarding the way hens are fed to the date and dispatch to the warehouses of the distributors.
Food Producers Actively Embrace Blockchain
In January, CHO, one of the largest olive oil producers in the southern Mediterranean, announces that it is using IBM’s blockchain technology to provide traceability for its Terra Delyssa extra virgin olive oil. Speaking with the media on the development further, the VP of IBM Blockchain Supply Chain Solutions, Ramesh Gopinath said:
The best part of the IBM Food Trust network is its ability to connect members of the supply chain together, like the end consumer with the farmer. CHO has done just this, as every entity involved can share data, which not only provides traceability and food information but also shows where food trust is heading in general.
Food manufacturers have been actively pursuing blockchain adoption, in recent months. For example, Retain giants Carrefour and Nestle begin using IBM’s Food Trust Blockchain platform last November. As a result, tracking the supply chain of the milk-based formula for infants becomes super easy. The firm thus aims to advance consumer confidence in product quality.
Similarly, the Singapore-based blockchain application platform VeChain unveiled a new blockchain tracking system for the food and beverage industry. This happens in the same month. The company had worked with food certification group DNV GL and supply chain specialist ASI Group on the project. The project is known as Foodgates.