Processed products like instant noodles and frozen pizza are no more attractive for consumers, they want healthy foods.Nestle along with his rivals faces great pressure.
The makers of KitKat chocolate bars and Maggi soups is responding with healthier products and is also moving into higher growth categories.Such as coffee, pet care, bottled water and infant nutrition.The company said it wanted to cut sugar by another 5%
It also confirmed its commitment made in 2014 to reduce the saturated fats by 10 percent in all relevant products which do not meet World Health Organizations recommendations.
ā¢ Towards Kids Health
Chief Executive Mark Schneider told journalists at a briefing in Vevey on Lake Geneva,where the company has it's headquarters "We are putting a lot of resources into this". Schnieder said we have spent 1.72 billion Swiss francs (1.71$ billion) on R&D last year.
According to him food and drinks for kids are particular area of focus.Schnieder said as he presented "Nestle healthier for kids" campaign that also includes programs and online services to educate parents and carers for what children should eat.He said Nestle has launched 1,000 new products last year and would further enhance food for kids rich in nutrition, vitamin, fruits, vegetables, Fibre-rich grains and micro nutrient.
ā¢ Nestle-Launch Healthy Products
This year Nestle launched a new 'Milky bar' white chocolate bar that has 30 percent less sugar.Combining the convenience of packaged foods with healthy nutrition's that is where out sweet spot is,said Schnieder ,who took the top job in the Nestle last year with the declared goal of reigniting sales growth.
To achieve this Nestle has also been shedding under performing businesses such as US confectionary and expanded Nestle's footprints in health foods, with vitamin maker Atrium, and coffe thanks to a deal with Starbucks announced just last week.