In the first part of the review we learned what the UMC project is, what its idea is and how it will look. Thus, UMC - Universal Marketing Company , a platform that will provide its users, both private and corporate, the opportunity to properly organize and conduct the most effective marketing campaigns through popular instant messengers and social networks.
In this article, let's talk about the potential of SMM through messengers and social networks in general, about what role the platform will play in it, and also about the problems that have arisen in this area and how it can be solved with the help of UMC.
SMM Market
Advertising through instant messengers and social networks, or SMM (Social Media Marketing), confidently replaces traditional television advertising and, most likely, will take a leading position. And it has its own reasons.
First, such growth is associated with the progressive growth of smartphone usage. More and more people use mobile devices, and the vast majority of them use instant messengers, or at least intend to use them in the near future.
Secondly, this is due to the fact that messengers such as Telegram, WhatsApp and Viber have been adapted to conduct business, organize sales and carry out sufficiently effective marketing campaigns. Companies and individuals use bots and create channels, which in themselves become one of the forms of doing business.
In the end, TV marketing is gradually fading into the background because of low efficiency - offline advertising does not allow you to select the target audience for which the marketing campaign was targeted. Advertising in instant messengers and social networks, on the contrary, is personalized and allows you to configure precise targeting so that specific content is viewed by a particular category of people.
Messengers such as Telegram, WhatsApp, Facebook Messenger and Viber have become the most popular and cover a huge market share, so they will be the first to introduce the UMC solution. Telegram, in turn, will be the first platform on which the Universal Marketing Company solution will be applied - a chat-bot platform will be created.
It is Telegram selected by the creators of UMC for a reason. In connection with the latest events concerning its blocking, the messenger has established itself as one of the most free. Moreover, its functionality and user-friendly interface make its audience grow steadily, so it will not be surprising if it takes a leading position in the near future.
Problem solving
Despite its promise, marketing in social networks and messengers is not such a simple tool, so it requires the fruitful and accurate work of qualified specialists, but in this regard, SMM has many problems.
The main possibility of UMC is the maximum automation of all processes. Before conducting any marketing campaign in social networks or instant messengers, any company needs to study the statistics of the channels, and separately on each platform.
This is quite a labor-intensive process, for which you often have to hire individual employees - marketers who will have to pay a separate fee for organizing and conducting marketing campaigns. To study the channels in Telegram, in Viber, and in WhatsApp is not a day, not two and not a week, that's why SMM organization takes a lot of time.
UMC offers to select suitable channels in both manual and automatic mode, so the user only needs to specify the desired characteristics, and the system will independently analyze the statistics and give out the desired option, thanks to the use of artificial intelligence.
All information provided by channel owners in instant messengers and social networks is systematized and taken into account in machine learning algorithms, so that this costly and time-consuming process is minimized, but it does not lose its effectiveness.
Moreover, channel owners are members of UMC in the same way as other users, so companies will have direct access to them, which in turn will also cut costs.
In the next part of the review, we will discuss the remaining capabilities of the UMC platform, including automated ones, through which users will get the most simple, convenient, but at the same time effective way to conduct marketing campaigns through instant messengers and social networks within SMM.
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