After looking up many ICO's because of fear of missing out (FOMO) I found an ICO that finally caught my eye. Surprisingly, the reason why, was not so much because of the technology behind it (even though it was a bonus), but because of the location of the Organisation.
It's based in Switzerland. No wonder it has 200M dollars behind it.
Since steemit's aimed audience are traders and not giant investors, this aspect may seem surprising and confusing to some people reading this article. Why would you invest in something just because it is based in Switzerland?
The reason why, is because Switzerland, in the land of investors, is the safe heaven of stability. Its native currency is so stable, that in a period of uncertainty or when market prices crash investors run to buy Swiss Francs to minimise loss. What's more is that Switzerland has marketed its self to the world, as the centre of the banking system. Swiss banks are known to be among the most successful in the world. Furthermore they have an innovative way of thinking, due to the fact that they are always looking to invest in new markets. In fact they are the among the only banks willing to heavily invest in cryptocurrency. You can see this on https://entethalliance.org an organisation of companies looking for new ways to use the ethereum smart contracts for everyday use (2 major swiss banks are launch members).
Not only are Swiss banks contributing to the development of the new cryptocurrency era, the swiss government is also committed to help with the development of cryptocurrency, by loosening its legislation and helping it's development. Switzerland has also many ties with China. Meaning that the positive image of Switzerland is know worldwide.
More excitingly, swiss universities and polytechnics (ETH for example), are looking to become the european centre of technology. While America has Silicon Vally, and China has Shanghai, Europe still doesn't have a definitive and well established technology hub, London is just not popular enough due to Brexit and university fees. Switzerland is desperately looking to claim this title, especially the city of Zurich which already has one of Google's biggest offices.
Most of the time, it is these aspects that investors look at when investing into something. Of course the technology is important too, but it is easy to suggest the upcoming of a new technology that has not been created, all you need is a website and a bit of know-how and anyone can create a project (useless ethereum token). The fact that a project is based in Switzerland, helps in the eye of an investor, promote positive sentiment.
Sentiment in easy terms is just your gut feeling.
Hopefully you can see why the Tezos ICO is so popular from another perspective that should not be overlooked when investing.
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