Kirkland Light Beer doesn’t give a shit whether or not you drink it. You can only buy it in 48-packs at Costco, it has no motto, and it makes absolutely no effort to market itself. You’d think they’d appreciate loyal drinker Randy Colpek, then, who took it upon himself to conjure up a slew of mottos in his attempt to create a some commercials for the decidedly advertising-averse company. Watch his efforts above, which were aided by a motley crew that includes guys named Dato Dave, Yogi, and Mr. G, all of whom you can see slugging cans in the background at various points.
https://news.avclub.com/passionate-probably-drunk-man-makes-his-own-commercial-1824520581