Unique branding. Your brand speaks for you, but how good and how nice your concepts are advertises you better. Brands are like symbols, brands are identity, if people see you, what do they see you as ?
If people hear your name what's the next thing that comes into their head is all depended on what your brand entails. Branding doesn't mean that you must own a firm or group, no, what you are eventually known for becomes your brand.
Today in the world if you call Mark Zuckerberg, he is known for owning facebook. The birth of facebook came after he left Harvard University. This is his own unique brand, and is what he is widely known for. Understand this that your brand is not actually your firm your group name is what brought your name to fame.
I'll give another example of a kidnapper in Nigeria that was recently caught, though a wealthy man(source of wealth and business unknown) his name EVANS; what brought Evans to fame was his act, being a kidnapper where today in Nigeria if you are referring to the kidnapper that was caught, the name that gets to the lips of Nigerians is Evans - he is being branded as a thief. Your branding could either be a good one or a bad one. Your branding is what people know you for.
The question now is what do people know you for ?. If you've got an idea work on it, explore harder and let people know you know you for something spectacular, something good.
Steemians your brand speaks for you because your brand is your identity.