Pokemon GO where?

Today, Nintendo stock is plummeting (down 17.7% at the time of this writing) due to the fact that investors have finally realized what should have been obvious from the start. The massive success of Pokémon GO does not necessarily mean an enormous windfall for Nintendo, given how much of a stake they actually have in the game.

Nintendo does not own Pokémon outright, as many believe. In fact, they own one third of “The Pokémon Company,” along with Game Freak and Creatures, who have all banded together to make nearly every Pokémon game since launch.

Nintendo does not own Pokémon outright, as many believe. In fact, they own one third of “The Pokémon Company,” along with Game Freak and Creatures, who have all banded together to make nearly every Pokémon game since launch.

Nintendo did not develop Pokémon GO, as many believe. That would be Niantic, the creator of AR game Ingress, and a company that was spun out of Google years ago. Google, The Pokémon Company, Nintendo, a few VC firms and angel investors have all invested in Niantic.

Nintendo is not raking in all the profit from Pokémon GO, as many believe That money is split between The Pokémon Company (which they own a third of), Niantic and Apple/Android’s massive 30% cut.