What is it that makes an ICO profitable? As someone who only has a passing knowledge I’d say ICO’s hard cap. The smaller it is, better chances of success. Other is technology of course, what is it that they offer. We can speculate on the latter but the former is quite obvious.
That is why I think Publica ICO (https://publica.io/) is something that will budge upwards easier than most. Hard cap reached in the ICO sale was about about 1 million USD or 3000 ETH. See in the illustration from the website.
But ICO is over, what now then? Well, you wait for the tokens to get to Ether Delta (https://etherdelta.com/). It’s a tricky exchange but you get the best picks there before it gets to exchanges. Ether Delta is a decentralized exchange where you can buy and sell freshly minted tokens with Ethereum (ETH) only. It is appealing because winning projects get massive price bumps when they onboard exchanges. Obviously, much more people start dealing in the coin then.
Ether Delta listing should happen pretty soon. I am not the first one to point this information. People well versed in Ether Delta eagerly wait for the tokens to appear there. But be warned, there are scams already. One guy announced Publica is there already with a ticker PLC (http://boards.4chan.org/biz/thread/4384589/publica-plc-new-gem-listed-on-etherdelta). This is NOT true. Ticker for Publica is/will be PBL. Few people FOMOed already unfortunately. Check out what they say.
Tokens will be released on Wednesday 10PM GMT and soon after on EtherDelta.com
A name that did well with small cap in the past? Let’s take Neblio as an extreme. Raised 2.5 million USD and it happened pretty recently, June 2017. How much did you potentially bag? +1444%. I like it. (Source: https://icostats.com/vs-btc)
I want to keep this short and readable so I won’t go into the details of Publica’s whitepaper. ICO is over anyway. Here is only a basic overview. Right now the most important thing is to listen what markets have to say. It’s their show now. Publica sold off.
Basic info (contribution by 
):
Strong team: Publica CEO Josef led the launch of DirectTV and Verizon FIOS TV. Publica CEO owns Scandiweb (largest ecommerce service provider, around 100+ developers) with clients that include Walmart, Thomson Reuters, The New York Times, Peugot, Sephora, AfterPay, Jysk & many more
Idea: Publica is not a dApp. It is a complete publishing platform, making, publicizing, reading, writing books. Decentralized automation of publishing industry. Authors will even be able to do tiny ICOs to fund their (upcoming) books from existing fans / supporters.
Prototype: MVP to be released within 3-4 weeks after the ICO, strategic decision to jump up the price after the token releases, giving early investors and buyers a chance to gain some ROI on their investment.
Tokens: First time ever ERC20 protocol will be used as an access key to replace EULA and various types of book Licenses.
APIs: Solution under experiment to connect IPFS, Storj, Sia, MaidSafe and upcoming Filecoin, EOS and eventually Swarm for Ethereum.
I do not own a single Publica token nor was I contacted by the team. This is only my thoughts of late on the subject of the ICOs. I do hope to attract views, that much is true. Don’t worry, next beer session is scheduled for tomorrow.
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