This is my identity design work for a Sale of Coconuts and Coconut Products project aimed at a young public with a beach environment called Cocontento.
The client wanted a youthful, vibrant and dynamic design, with a surf and beach air, and in relation to the Tiki culture.
For the design of the identity I based on the creation of a central character based on the masks of the Tiki culture, accompanied in a symmetrical way by surfboards and palm trees loaded with coconuts. All this is based on the brand name in capital letters and with a strong and fun look, plus a grid of tribal patterns.
The developed tribal patterns added to a bitmap texture would be implemented as a complementary graphic, serving as a transversal infinite pattern in all the pieces.
For the digitization of the design I used Adobe Illustrator and for the mock up Adobe Photoshop.
I look forward to your comments!
Sketches
Pattern for the complementary graphic and palm tree for the logo