It's a bird.. oh wait, it's a plane! Or.. nahhhh it's just me. 😄
Hey guys, today we're going into the world of digital marketing. Own a small business online? Own a huge business online? Thinking of owning a business online? You're in the right place. (Apparently some of these tips right here can be incorporated into growing the right audience on Steemit.) How? I'll let you find out for yourself, let's go!
What is Digital Marketing?
The term "digital marketing" was first coined in the 90's and became more sophisticated in the year 2000. Digital marketing is the buying and selling of services and products using digital technology, i.e. the internet. It can also includes the use of mobile phones and other digital means. Digital marketing is commonly referred to as "online marketing".
Why Do I Need a Marketing Strategy?
An effective digital marketing strategy will help you take the right decisions to make your company successful online; in the sense that - it gives direction and focus. Having a laid down market strategy helps companies to envision their future plans concerning the growth of their businesses.
A marketing strategy ensures that all employees are on board with the same goals for that business; and also helps with the budgeting of the company's funds. Writing down your programme clearly makes budgeting much more easier. A strategy will help the company optimize it's resources and programmes, thereby ensuring that continuous improvement is possible.
I digress: In case you were wondering how I came up with this idea as a topic to write about, well.. I was thinking... and thinking... and suddenly! I just... okay I'm not going anywhere with this. 😂
Top 5 Digital Marketing Strategies Guaranteed to Improve Your Businesses.
Know Your Audience.
For any marketing strategy - be it online or offline, you need to know who you're marketing to. Your audience represents your ideal customers and obviously are the main reason for making up a business in the first place. You can get to know them by surveying, researching and by interviews. Your information should of course be based on real data, and not assumptions. We're all aware of what the wrong assumptions can do to a business.
To get an ideal picture of your audience persona, consider factors such as age, location, income, their hobbies and interests, and most importantly - their priorities. Once you can establish a good cordial relationship with your audience, you're just 4 steps away from a certified marketing strategy!
Identify and Set Your Goals.
While looking for ways to help your business grow, you would definitely want more customers and more recognition. Whatever the case may be, starting with a solid goal in mind increases your chances of success. You have to first know what you want, before you can begin working towards achieving it. Going into any business blindly is very risky because - like a blind man - you are liable to stumble and fall. Your goals should always be tied to the fundamental goals of the business; also make the right digital marketing tools available to your company, so that you can probably track your progress (or failure) on the blockchain long run.
Social Media Marketing.
Social media has become a very powerful tool these days. Almost every individual belongs to at least one or two social media platforms, and you can (must!) capitalize on this to promote your business. Social media increases exposure and helps you develop loyal customers.
Observe your audience; if your potential customers are on Twitter, then make Twitter your focus point. Hiring a social media consultant also helps if you find that you cannot handle it yourself.
Make Your Marketing Mobile.
Even though a desktop version of your company looks waaaaaay better, be sure to check that it translates across devices. Remember, not everyone can afford the luxury of a laptop or computer; and some people simply prefer to use their mobile phones. The better accessibility you provide your customer base, the more likely they are to patronize you. An online presence allows you to connect with your audience in so many different ways!
BRING IT ALL TOGETHER!
You've done the planning and research; you've accessed your customers and made your business popular on social media. You now have a solid vision of the elements that are going to make up your digital marketing strategy. Put 'em to good use! Better to have all your plans mapped out and documented; that way you're also creating a structured timeline for your activities, and it will help keep you sane.
Get a team of badass planners and tech geniuses who are ready to put the work in; follow your marketing strategy but don't be afraid to take in new opinions as well; work hard; and watch those customers flow in like a flood!
And there you have it! Does anyone see the similarities between these points and growing your Steemit blog? There are similarities right? You can just pick out whichever works for you, and go with that. I hope this proves useful.
References: https://blog.hubspot.com/marketing/digital-strategy-guide
https://m.huffpost.com/us/entry/4816425