Restructuring the way companies build relationships with their customers.
With Momentum, companies are able to reward customers for their attention, their business, their brand awareness and their vision of data by giving consumers full control over their personal data.
SOLVING REAL PROBLEMS
Conventional marketing is usually not to the customers' liking. They are often inopportune, unpersonalised and generate spam.
Loyalty programs fail again and again because users are not identified with value and ownership. Attachments bring no real value, often expire and are wasted.
In North America alone, the total value of unused "points" is approximately USD 100 billion. This waste of potential can be used to make customers happy and active brand ambassadors.
Submit branded tokens
Make it easy for retailers and brands to develop their unique card-based incentive and reward system.
Rewarding customers
Give crypto-tokens to consumers who support your brand, for example, by buying, checking or informing everyone they know about your new sneakers.
Building lifelong relationships
Develop a detailed understanding of customers and use it to have relevant 1:1 conversations with them and their friends.
MobileBridge today
The last few years have seen major changes; with the expansion of the Internet and social and mobile technology, there has been a significant shift of power from retailers and brands to the consumer.
Customer information is endless to support your purchasing decisions and needs. They have easy access to product, price and location (inventory) data. With this new situation, users identify with their own decision making and the role of marketers is progressively more difficult. MobileBridge is designed to work in this new world.
Mobile Moment Marketing - Our current solution
The MobileBridge Mobile Engagement platform enables marketing teams to establish and develop personalized, mobile-oriented user experiences. Content-rich assets, such as games, vouchers or surveys, are activated and transmitted to consumers on their mobile phone at the exact moment, based on the location of the consumer, time, weather or any other attribute available in the system.
At the heart of this product are our data processing capabilities, or DMP (data management platform). Based on existing customer information, along with real-time positioning data and mobile analytics, it identifies, in real time, the right time to interact with the consumer.
All components of this product are designed to ensure that every customer contact has the best chance of achieving their goal:
We make sure we commit 1:1 at the right time.
We only connect with the most relevant customer.
We send compelling content that invites people to read and interact.
We encourage users to take action and give them discounts, promotions and incentives, such as loyalty points, if they do.
Presentation of the MobileBridge Momentum platform.
The MobileBridge Momentum platform links marketing automation with the creation of a system of rewards and incentives through tokens. This disrupts the way companies do marketing. This encourages users to take certain measures that favour the brand or retailer, as well as the user. The platform covers the entire life cycle of a customer, from the brand identification process to the evaluation and purchasing activities. This continues to drive post-purchase marketing activities, such as creating reviews and direct marketing from customers to their friends. They in turn help other customers to validate the brand and strongly influence their purchasing decisions.
MobileBridge's Momentum token
Momentum is a useful token and will be used in four different ways:
A gift of reward and loyalty. It is used to reward customers for their attention, their business, their brand advocacy and their view of the data.
A gateway token. Momentum Token enables customers to translate the company's brand loyalty rewards into Momentum Tokens, which in turn can be exchanged for other reward tokens or crypto coins.
A platform payment currency. Companies using MobileBridge's Momentum platform will pay for it at Momentum Tokens.
A crypto-currency. An encrypted, decentralized digital currency, which maintains value and is transferred between pairs.
A crypto-currency
The MobileBridge Momentum Token is a Crypto token compatible with ERC-20.
Similar to other Crypto tokens in the Ethereum Blockchain, it incorporates and respects all the functionality of the ERC-20 tokens, for example, how the token is transferred between pairs and how users can access data about the token.
Momentum Token makes it easy for users to transform the rewards they have earned into any other cryptographic currency such as Bitcoin and Ethereum.
Win, collect, use or trade.
Participate
Customers will be motivated not only to buy, but also to promote the products and brands they love.
Benefit from a real value
The prizes will be collected in a single purse, where they can be exchanged for loyalty programmes or for Momentum Tokens.
No points lost
Any unused token can be stored, exchanged or even given away or donated.
Route Map
Q1, 2017
- Launch of MobileBridge loyalty module.
H2, 2017
- Technological strategy and block chain project.
Q1, 2018
- Momentum Token Sale.
H1, 2018
- Infrastructure Development and Proof of Concept.
Middle, 2019
- Token Alliance.
H2, 2018
- Reward Token Storage.
MID, 2018
- Link blocking chain for storing user profiles.
Q2, 2018
- Beginning of functional development.
H2, 2019
- Reflect/extend existing loyalty programs.
2020
- Store promotion and assets.
2020+
- Loyalty Infrastructure Positioning.
MOBILE BRIDGE MOMENTUM Team
Cornelis Jacobus de Vos - CEO, ANTIGUA SVP PRODUCT HYBRIS
Eyal Oster - PRESIDENT, FOUNDER
Ariel Luedi - PRESIDENT, FORMER CEO HYBRIS
Jack Sinclair - VP TECHNOLOGY, BLOCK CHAIN EXPERT
Shlomo Cohen - BOARD MEMBER, MD INTEL
Lior Lavon - CTO, CO-FOUNDER
Advisors
Carsten Thoma - PAST PRESIDENT, SAP
Brian Walker - GLOBAL MD, ACCENTURE
Lars Schlichting - LEADING SWISS CRYPTO LAWYER
Jonas Karlberg - FOUNDER NORDIC BLOCKCHAIN, CEO AMAZIX
Wouter van Neerbos - EX GLOBAL GM SHELL
Piero Crivellaro - VICE PRESIDENT OF MASTERCARD
Links of Interest.
Website: https://momentumtoken.io/
Whitepaper: https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper.pdf
Twitter: https://twitter.com/MomentumToken
Telegram: https://t.me/MomentumToken
AUTHOR
Bitcointalk user: Cjota
Profile: https://bitcointalk.org/index.php?action=profile;u=1640898
Myetherwallet: 0x90b07af0aAA4A705bCC441c2B1D0B581F42bcDB4
by Cjota