By Jason Goldberg, Founder and CEO of Simple Token
The state of blockchain technology today is much like the state of the Internet in 1993 (albeit with the hype of 2000) - while confusing to main street due to its complex nature, developers alike see its potential to transform every industry. Our project, Simple Token, along with other blockchain projects are planting seeds, building infrastructure, and developing platforms that will take many years of tremendous vision, effort, tenacity, and execution to deliver on the promise.
The business and technical challenge our team set out to solve is to enable mainstream applications to benefit from deploying their own branded crypto-backed token economies, in a scalable and cryptographically-auditable manner, without needing to mint and maintain their own publicly-tradable crypto tokens.
https://coinidol.com/building-a-bridge-between-cryptocurrencies-and-main-street/
