Hot on the heels of the madness that was the BAT ICO, the AdEx token sale starts at 11:00am, June 30th (GMT) and with the market rebounding just in time it looks like it will be another buying frenzy.
AdEx is an online ad exchange built on the Ethereum blockchain that aims to provide solutions for the current problems with online advertising. The team behind this project are also responsible for the video entertainment hub Stremio and bolster their credibility with partnership's with Bitmain, Wings and the FBG. In the white paper there is also mention of potentially adopting IOTA and running AdEx on other smart contract platforms to improve scalability which could add of lot of value to the exchange in the future.
Hard capped at 40,000 ETH this token sale is bound to generate a lot of interest and if you want tokens I would suggest getting in as soon as it begins. You can check out their website and white paper here:
Whilst it's definitely early days it looks like they have a solid team in place that are experienced and capable of executing their vision. As the competition for our attention on the blockchain heats up It will be interesting to see which other new players emerge in this space and whether or not they can avoid the traditional traps of ad-nausea.