Google AdSense is a contextual advertising program that allows you to run ads on your website or blog, or YouTube videos, and get paid when when visitors click on them.
Earning $100, $200 or even $300 per day with Google AdSense can be done from a home office. Many website owners are doing it. The only thing you need is planning, work, determination, and passion about your topic or niche.
Pros and Cons to Making Money with Google AdSense
The Google AdSense program has several great advantages including:
It's free to join.
Eligibility requirements are easy, which means you can monetize your website or blog even when it's new.
There are a variety of ad options and several you can customize to fit the look and feel of your site.
Google pays monthly (if you meet the $100 threshold) by direct deposit.
You can run ads on several websites from one AdSense account.
There are options to run ads on mobile devices and RSS feeds.
You can easily add it to your YouTube and Blogger accounts.
With that said, there are a few drawbacks to AdSense as well:
Google can terminate your account in an instant, and it's not very forgiving if you break the rules.
Like all forms of online income, you need targeted traffic in order to make money.
When people click on an AdSense ad, you do make some money, but your visitor also leaves your site.
It doesn't necessarily pay more than other similar programs.
AdSense is a great monetization option, but it's not a get-rich-quick or make-money-doing-nothing option. Further, Google has a lot of rules that aren't always noticed upfront. As a result, many website owners found out the hard way that they'd violated a Google policy, and have lost their account forever.
Google AdSense Payments
Google pays monthly through direct deposit or check, but will not issue an AdSense payment until your earnings reach or exceed $100. If you don't earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and more.
Types of AdSense Ads
Google offers a variety of ad types to run on your website, including:
Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text and link.
Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an option that mixes both text and image ads.
Flash
Video
Rich media ads include HTML, Flash or other interactive feature.
Audio
AdSense for Search allows you to have a Google search box on your site. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your web site.
Term Definitions
Before diving into the exact process, here's some terminology for better understanding of Google AdSense.
AdSense: AdSense is when you place Google Ads on your website, and when a visitor from your website clicks on an ads, Google pays you 68% of what the advertiser pays them. It's free to sign up.
CTR: Your ad Click-Through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions.
CTR = Clicks / Ad Impressions X 100
Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).
CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.
CPM: CPM means “Cost Per 1000 Impressions.”
Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.
What It Takes To Make $100 A Day With AdSense
When your CTR is 1% and your average CPC is $0.25. it’s quite achievable to make $100 dollars a day, and lots of people are doing it. Let's assume that a Page View = An Ad Impression.
To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday.
These articles can be as little as 300 words. Always include a YouTuble video on every article page you create. Many people writing a book, can simply write their book on their website and make money simply by writing it. You can also get your visitors to contribute their story ideas. This gets you free content and engages your followers.
Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views