The global beerscape has changed dramatically over the past decade, as growth in China benefited mainland brands
By Mark Glassman
COURTESY: JASON ALDEN/ONEREDEYE/SABMILLER
Most of these aren’t sold in your local supermarket.
(Rankings based on market share.)
- Snow (China)
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2005 rank: 11
Market share: 5.4%
Sales volume up 573% since 2005
- Tsingtao (China)
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2005 rank: 10
Market share: 2.8%
Yep, the world’s top two are Chinese
- Bud Light (U.S.)
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2005 rank: 1
Market share: 2.5%
Sales volume down 7% since 2009
- Budweiser (U.S.)
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2005 rank: 2
Market share: 2.3%
The dethroned “King of Beers.” Chef David Chang is now a spokesman.
- Skol (Brazil)
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2005 rank: 3
Market share: 2.2%
InBev’s top beer before the merger with AB
- Yanjing (China)
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2005 rank: 16
Market share: 1.9%
Billed as “the state beer of China”
- Heineken (Netherlands)
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2005 rank: 6
Market share: 1.5%
Oldest brand in the top 10 (142 years)
- Harbin (China)
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2005 rank: 15
Market share: 1.5%
Chinese brand owned by AB InBev
- Brahma (Brazil)
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2005 rank: 5
Market share: 1.5%
Brazilian beer also in AB InBev family
- Coors Light (U.S.)
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2005 rank: 7
Market share: 1.3%
Outsold Coors by almost 13 to 1
Data: EuroMonitor