Just heard today that Volkswagon and iota are working together on a very interesting project. Volkswagon group and the development team at iota have some big plans with a distributed ledger system that will be built into the car. We'll see where this goes but these kind of partnerships will help tremendously in my opinion with mass adoption and bridge blockchain to "real world" use. Find link below if you want to learn more.
Steem on.
https://www.bitguru.co.uk/volkswagen-iota-partnership-proof-of-concept/