Various offers can be used to attract new customers. It will be a series of articles in several parts. To attract new customers, you can use one or more options that allow you to attract a customer for a small cost, to capture his attention and make sure that he got into your sales funnel.
The first option is a personal free consultation. Free consultation works both in the B2B segment and in the B2C segment. The client has some pain, some question and in your free consultation you can give an answer to his question. Free consultations still work well as a method of increasing sales conversion and warming up customers.
The second option is a free lesson or lesson. In this case, the client gets the opportunity to get a good experience from interacting with you and with a properly structured offer, this bonus can look very impressive.
The third option is a free service to your main products. If you sell household appliances, you can arrange free shipping, installation and so on.
The fourth option is free audio or video on DVD or printed book. This option allows you to feel the product, and if it is well packaged, it can look very valuable.
The fifth option is a free survey of the client's problem (diagnosis). You can do diagnostics to attract new customers, usually it doesn't cost a lot of money. And as an offer to attract a client can work well.
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