In 2016, we crossed a new line for digital media timings: CommerceCorp found that 62% of Americans spend digital media time on mobile, which means that we spend most of our time on the small screen on the small screen Are there.
Mobile-major media consumption is a major influence for brands and publishers, but in order to prepare our visual statements so far, we are often thinking of big picture rather than smaller frames. Researchers have found that our brains process 60,000 times faster than text, so that the screens become smaller and the attention is expanding, it becomes more important to effectively use the scenes.
So for your next campaign, close that large display monitor, and think little. Keep these tips in mind from the 500px content team about how to choose the best images for
Multiple Devices - Is This Image Being Observed On Different Devices On The iPad On Mobile Devices? Consider how your image will work on a bigger and smaller screen. The best detail you love on your thirdbot display is being lost on the iPhone. Even for a mobile-only campaign, different screen resolutions on the phone mean that you can create many test graphics to see what your images will look like on different devices.
Image Orientation - Is It a Social Media Campaign? Comxcore found that about 80% of social media has now been spent on mobile devices. When planning your social media campaigns, consider whether the landscape or landscape will work best for the screen, on which it will be seen and which will appear on the social network. In his test of 500 px, vertical images performed best on Snapchat, but on Facebook, the Landscape Orientation made more engagement.
File Size - Are Your Audiences Diversified or Global? Keep the size of your file as small as possible to optimize for fast load time. Not everyone is on the 4G Unlimited Data plan. The more global your campaign will be, in a larger variety, how your viewers load images. Also, each social media platform has different guidelines for dimension and file size. There are many cheat sheets on the web that list the image dimension and file size guidelines, but make sure you are using one from 2016.
Location Copy - Do You Need to Add Text or Graphic Elements? Given that the mobile screen can only be 4 inch display, you have limited real estate to express all the messages. Reading text on a small screen can be more difficult, so it becomes extremely important for images to take, which can adjust text in different sizes and call on action buttons.
Audience - What emotions do you have to express? Along with any visual story, you want to make sure that your picture is tied with your brand and your audience. Think of such feelings which are related to the message and it is related to the message and you are better able to write less copies to find the photo, better than the one you want the user to take - let the picture speak