No company will never become the most powerful in the world, if it is stay behind the trend.
Tencent, Chinese Internet giant and the Holder of the social network of the third-largest in the world, have already announced their plans on the implementation of blockchain technologies in their new developments. They took the first steps in this field, but Facebook does not intend to back down.
Mark Zuckerberg (CEO of Facebook) published on his page personal tasks post for 2018. Top list expectedly led the improvement in usability of its platform, and he sees a real salvation in cryptocurrency and blockchain:
"I'm curious to dive into aspects of new technologies, studying their positive and negative sides, as well as use them to improve our products," If Facebook is evolving, which way will it go next?
Facebook has always aspired to new technologies
Historically, Facebook has found a successful way to market of new technologies - they have a trained eye on the ambitious start-ups, they never lose their grip in the bargain purchase. Hundreds of millions of dollars have been spent on more than 60 projects, which gave to Facebook a huge leap in development.
This behavior of the company goes back to the distant 2009, when was acquired Friendfeed service for the sake of their own project. And today, with the help of its recent acquisitions of Oslo, a product with artificial intelligence technology is already in active development.
Facebook also has a rich history of purchases rocket-spike projects running parallel to the main network to explore new markets. Nobody has forgotten Instagram, WhatsApp, or, for example, Oculus Rift.
The million dollar question remains open - what the company will be the new "gly duckling"to debut in blockchain and cryptocurrency?
Thus, the 3 main areas, which in the near future, will attract Facebook’s attention.
1. Identification in the financial sector by using Bloom
From the beginning, Facebook has become a kind of tool for user authentication in the Internet. With the increasing content distribution and expansion of the Internet, the button "Login with Facebook" began to appear everywhere, rooted users a simple mantra: your Facebook page - it's you on the Internet.
With the advent of blockchain technology, Facebook can develop practice started many years ago, but bringing it into the financial sector. This will provide new opportunities for the company and the services that it is promoting.
Best buy on this background can become Bloom.
The project has been developed by Stanford, ICO was launched in December 2017. Bloom uses a sophisticated technology user identification certificates (to make sure that you - it's really you) and create / monitors credit information by charging users a "credit points" - they can also be obtained by using a credit card Bloom. Simply put - it's a real decentralized credit score working on Etherium and IPFS.
Taking the company under its wing would give Facebook a sharp and loud output in the financial sector and will initiate process of production of its own cards and banking accounts.
The result - a huge influx of users financial information and a new way to earn billions, it can become a really big part of people's lives. You can imagine a situation where we finally be able to "get away from Facebook" - however, only after throwing the card, closing the account and finally paying the mortgage.
2. Gather all crypto investments at the one place with the Safinus
Crypto industry shows an explosive growth of investments. This is facilitated by increasing the flow of large investors and hedge funds. Investors can get a high level of benefits comparable to buying Bitcoins or shares in companies, like Apple's, in the early stages of development. Additionally professional crypto traders benefit from the use of market volatility.
Also general excitement and the opportunity to participate in the development of new market attracted significant flow of investors who do not have the specific knowledge and experience in crypto industry to investigate ICO projects and cryptocurrencies.
Such a rapid hype creates a fertile ground for the activities of fraudsters who create fictitious projects to take investors money and then disappear.
Facebook can resolve the problem of frauders and collect in one place the vast majority of investors from the crypto industry by using Safinus platform.
Safinus platform makes high-yielding investments in crypto assets accessible to a wider audience of beginners, which Facebook can massively supply through its own channels.
In this case, on a consolidated platform, experienced and professional market participants will be able to greatly increase the volume of managed assets and profits.
Safinus unique component is the mechanism of joining the portfolio. It allows an experienced private investors and crypto funds to create on Safinus platform their portfolios of cryptocurrencies and ICO tokens. Investors-beginners will be able to choose and join that portfolios with a few clicks. The platform will be output rating of portfolios and provide transparent reporting on each of them.
The acquisition with Safinus will help Facebook log in crypto industry as a giant who gathered investors in a unified and secure platform.
3. The fee for a custom content with Steem
Facebook can start to pay their users for content. With the advent of success to Youtube services, Twitch and Medium, the most active users have long had the opportunity to monetize their content - for many people the only income is within the limits of one ecosystem. Facebook can not stay away.
This business has been working on the rules dictated by the companies, but if you want - this model can be turned upside down
Zuckerberg explained it at the beginning of 2017, when it came to the monetization of Youtube: "We have a margin structure that will be slightly different, Youtube will be the most inefficient source of income in comparison with the fact that we are developing right now."
This means that we expect in the near future a significant change in the basic business model that needs to be properly supported. Logical strategic acquisition on this front is Steem.
Steem - is a platform promoting user rewards system for the content author's, that opens the possibility of monetization. The main project at the moment created by the Steem - Steemit, blog-oriented social network like Medium. On Steemit users get the money for the positive assessment of their articles from the community, and more than $ 22 million has been successfully paid. Implementation Steem would be a huge step forward for Facebook.
Conclusion
Blockchain - is an exciting technology that can solve problems that previously were very difficult. Of course, Facebook will use the technology, but it is difficult to predict exactly how.
They can use Blockchain to improve in many areas. This will improve the user confidence in the company, improving the quality of content generation for their existing platform? Or access to new markets and strengthen the iron grip control in every person's life? We will see very soon.