What are cosmetic product packaging really selling? Are they really selling the product itself ?Or combine the concept and service.Here is an opinion about it.
1.tailored
There have been many previous discussions about chitosan masks, and its stability issues have received the most attention. In order to ensure the stability of the mask and make the film cloth and essence better fit, in order to maximize the effect. Under the demand and promotion of the market, there are some “solid-liquid separation mask bags” that are known as “the most suitable for chitosan film cloth”. According to reports, these mask bag bodies are provided with a separation belt, which divides the packaging bag into two separate storage spaces, respectively storing the mask paper and the essence liquid, so that the essence liquid and the film cloth are separated during transportation and storage, and the operation is performed. Easy to use, the package can ensure the "freshness" of the mask. Compared with the unchanging aluminum foil bag on the market, this mask packaging bag is more attractive to consumers in terms of perception and use, novelty in product compatibility and customization.
2. Childlike interest
Some research shows that the packaging of cosmetics will develop in the direction of "children's fun". In recent years, the packaging of many products has begun to go in this direction. Draw cartoon images, animal heads, and playful packaging shapes on the package. For example, animal masks not only appear on the packaging as the animal's "sweet" image, but even the product itself (film cloth) is an animal pattern. For the cosmetics industry, the female group is the main consumer group, and many women are hard to resist against Kawaii.
3. Convenience
When it comes to convenience, there are many factors involved, and they can be summarized in terms of innovation. Here are a few examples (1) Air cushion products: An outer layer of mirrored powder box + an inner layer of powder box + a sponge + a puff, this package carries products all over China. How hot is the air cushion product? It is understood that in 2014, IOPE sold 6 million air cushion BB creams in a year, which is 15 times higher than Mount Everest. In 2014, global sales of air-cushion products increased by 105% from the previous year to 26 million units. In other words, an average of a cushion of air-based makeup products can be sold every 1.2 seconds. Some people say that the air cushion BB cream air cushion and air cushion CC cream are purely a concept. It is essentially the same as BB cream, but the method used is different. This method of use is different because of the change in packaging, and the biggest difference here is that the product itself is combined with lenses, sponges and puffs. Now we can find the tutorial of homemade air cushion BB cream by searching the Internet casually. The most important thing in the process is the packaging of air cushion BB cream. The reason why air cushion products are so hot is of course inseparable from factors such as opportunity and marketing, but it is more related to the innovation of this product. The change of packaging makes the product easier to use. Some people say that the air cushion BB cream reduced the "cosmetic time by 6 minutes and the number of cosmetics carried by 52%."
4. Intelligent Packaging
Internet technology and image processing technology are combined to make the package no longer simply play the role of carrying the decoration. Cosmetics businesses can use NFC to print more information on products. Consumers can get more information about brands, companies and products through packaging, and play a role of "customer service" from another angle. Of course, because of technology and cost, intelligent packaging will not be popular in the short term, but its potential cannot be ignored. When a purchaser approaches a product with a smartphone, he or she sees the product information on the phone.