Companies that uses internet such as social media, email, google and advertisements on websites to target customers is called digital advertisements.
TV advertising is now a thing of the past as the world not moves towards digital ads for promoting. A year ago digital advertisement in the United States surpassed the televisions advertisements grabbing $70 billion as compare to $63 billion.
It was predicted a year ago that this change would globally take place in 2017. According to Magna spending on digital advertisements reached to $209 billion around the world, which is around 41% of the market while television advertisements remained at $178 billion or 35% of the total market.
Facebook and Google are on their best to push the world towards digital advertising. Magna have estimated digital advertisement spending up to $237 billion i.e. up by 13% and television advertisements growing 2.5% to $183 billion which is still slower because of the Olympics and presidential races.
Source: Link