"The goal of the EOS token sale is to make it truly democratized and provide equal access to everyone," said Pierce.'

Which is great because it was super easy to get some using Exodus. Lately it has been challenging for anyone to get in on an ICO because of certain technical limitations.

I tried to buy 1 but ended up with $1 USD worth.

Have you tried out the Exodus wallet? https://www.exodus.io/

"Block.one calls the sale of EOS a "token distribution." The company wants EOS to be used by large businesses, enabling corporations to automate processes, monitor assets, and create multiple applications. Brock Pierce, co-founder of block.one, told Reuters that EOS aims to be the foundation for business applications in the blockchain world. The token sale will take place over a one-year period on ethereum, another blockchain-based currency, and some 1 billion tokens would be sold over 341 days starting on June 26, Pierce said. Reuters

EOS isn't on most things yet but you can find it HERE at the moment.
Direct --> https://coinmarketcap.com/assets/eos/

Read the Token White Paper PDF

The EOS.IO software introduces a new blockchain architecture designed to enable vertical and horizontal scaling of decentralized applications. This is achieved by creating an operating system-like construct upon which applications can be built. The software provides accounts, authentication, databases, asynchronous communication and the scheduling of applications across hundreds of CPU cores or clusters. The resulting technology is a blockchain architecture that scales to millions of transactions per second, eliminates user fees, and allows for quick and easy deployment of decentralized applications.

"The EOS Token distribution takes place over 341 days which is expected to provide ample time for the community to familiarize themselves with the project, as well as participate in the distribution."