"In these Instagram-filtered times, it doesn’t hurt that the color happens to be both flattering and generally pleasing to the eye, but it also speaks to an era in which trans models walk the runway, gender-neutral clothing lines are the thing, and man-buns abound. It’s been reported that at least 50 percent of millennials believe that gender runs on a spectrum — this pink is their genderless mascot."
Read the full article:
https://www.thecut.com/2017/03/why-millennial-pink-refuses-to-go-away.html