"Great products sell themselves"
I don’t know who said this, but as true as it is, great products still need marketing if we want to maximize sales. In the case of Hive sales is adoption. If we want to market Hive properly, we meed to proper advertising.
However, advertisement comes in different forms: Online and offline advertisement.
Offline advertisements is through physical one-on-one advertisements where we create awareness through things like seminars, meetups and even with simple materials like books, pens and T-shirts branded Hive.
Offline advertisement is the most widespread because it’s easier to do and can be done by anywhere anytime. This is where we share information about Hive on web2 platforms like Twitter, Facebook, Reddit and others. Advertisement in this form can involve writing about Hive there or directly sharing links of great articles on Hive there to drive traffic here.
My Hive marketing strategy leverages web2 platforms like Twitter. Twitter is the hall of memes and that is why peasants like me go there on a daily. To scout memes. I believe that we can leverage this to market Hive far and beyond.
Many things make memes the perfect marketing strategy not just for Hive, but for any sort of business.
They’re easy to make and spread. It takes less than three minutes to create a meme. Seriously. The memes I used in this post took on average, 2minutes each to make but that was even because I had to search to find the templates I wanted to use, do some editing and finishing touches. No capital required in this sort of marketing, but when you send them out to social media, the quest to find the humor in things will make people research and ask questions about Hive. How many times have you dmed that friend that shares memes to ask them to explain certain memes to you? Or stared at a certain meme on twitter for a little and then hit google to try to decode the meme?
Me, I believe the best way to sell people a product is to give them the illusion that you’re not selling it them. Make them feel like they’re buying it on their own accord. Find a way to package it that makes it look look they’re buying it, and that you’re not selling it. A meme is the perfect way to that. We can make people’s own curiosity in search for humor lead them to Hive through memes.
We’ve seen even big people like Elon use memes to promote or FOMO people into investing into projects he supports. His tweets are game changers!
Once a meme actually has some sort of humor, people share it effortless. Memes get more views than Billboards in New York Times Square. Lol trying to advertise with physical things like Billboards are turning obsolete now because the new world deals in the internet, and the fastest way of spreading information on the internet is to turn it into a meme.
I meme a lot and I see how curious people get when they don’t get certain memes. This is one of the things we can leverage on to spread Hive far and beyond. On this note, I’m going to be sharing a few memes I made that in some way could make people curious about Hive.
