We should find the adoption curve, and why we are using as we are using the differnt products in the markets. And the pleasure and the enjoyment of the articles is the biggest thing in the markets!
Innovators are often persons willing to take risks for new products, and often they ignore the price. And sometimes, they also forget the quality. Are these characteristics typical for all markets? We can use every market when there is coming and new and interesting and exciting product. It is interesting to see the adoption curve, and that the innovators are the first to capture the product. But what about branding effects and market effects in the markets? Do they count anything, or are they just useless research? Often, at least at Harvard, the best students through all times are better than the employees. This is due to the fact that the students know that the business life and the products are ideas coming from time to time. The ideas should meet the needs and the expectations, and they should be solved. And cases not solved are always tragical for the markets, and this means that some people are not clever and not intelligent enough to solve the challenges that are prevalent from time to time in the past and in present. And maybe, the innovators are shaping the attitudes, the opinions, and the intentions in the markets for buying, and therefore you should not be suprised than finding the strong and the known persons just around you! The market is the king, and cash is king. That is the origin of survival for all firms in private businesses in every country!
So, what should we think about the antecendents of factors and effects when going to international markets? The best schools should be many places, for instance in the hotels in Asia, in Europe, in Africa, in Australia and in American. There are also other markets as bank, insurance companies and many more doing business. So the help of God cannot be achieved in the markets, but you should use your brain and your heart to get satisfaction when coming to thinking, feeling and acting.
Do we really know that different people are in the markets? Yes, because not all of them meet simultaneously there. And there is much word-of-mouth advertising when people are telling what products are in the markets, and what they recommend to do! Everything can be done as quickly as possible, but there is usually people taking their time in the markets. But there are different groups coming with different speed to the markets. And the innivators are often coming theire first. So, pioneering implies endurance and lasting competitive advantages for the firms in the markets. And the marketing people are speaking to everyone, and the sellers sell the products and show their benefits in different product usage.
What if the bosses and the customers cannot any theory or any method in marketing? That does not matter, because you learn it by operating naturally in human nature. But market philosophy tells us that the people can be serious or unserious in their efforts. And there can be intelligent manners and nonsense in different markets, both nationally and internationally. There are people doing different things with the products, and that means that innovators have variation in their consumer behavior, and they are not just copy of each other. But they are first to the new markets, and in the established markets, people and firms are coming as they are used to. But there can also be people coming from other areas and some from other countries. It is often better that customers speak to customers than having all this written information in the markets. And pictures and illustrations and drawings in the shops and in the businesses are often telling you more than thousands of words. We should dwell with the adoption curve launched by Rogers, but we should also see its content, and that people are moving and using their intelligence and their needs to find what they are looking for! We can ofteh find structures, habits, and the same things going on from market to market. And hence, some experiences in a market learn us much about how different markets work! And innovation is always about new things, creativity and using the intelligence as good as you can!
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Sverre Larsen
Kristiansand, Norway
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