Branding
Module 4
Check our last post we discussed on how you can expose your brand. Next is how you can keep your brand in the heart of the masses (Consumers). This can only be achieved through advertisement. An advertisement is the process by which company encourages people to purchase their ideas (Products and Services). Advertisement is a plan objective. It is a layer above publicity. It is done you have successfully projected your brand (Publicity) but to showcase why and how your brand is the best!
Advertisement can be processed in many ways, but before then knowing the point where your brand stands out and creating a campaign around it is the Genesis. It is not all about telling them how best your brand is but how best you are in selling medium. Best-selling brand means a good brand. Consumers love to consume that particular selling products, reason people see a YouTube video with most view as the best.
Remember before advertising you already published your product/brand. Hold survey and get feedback from your consumers. Make plans to tackle negative review through advertisement. One thing you must maintain should be Quality and Uniqueness. A mapping from product to Quality and a mapping from brand to uniqueness. The duo places the image of your brand in the heart of the consumers.
If you can achieve this, never expand too quickly else you will slow success.
Build and dominate. This should be your super aim.
Hope you know Indomie?, You know anything about noodles? But we call Noodles Indomie because of dominance. Anybody that wants to buy any kind of Noodles will term it Indomie — power of dominance.
Build a brand that will dominate the market arena. Build a brand that will always standout.
To achieve that build quality and impose brand uniqueness.