Introduction
Grandpa chips is a vendor with a distinct marketing approach utilising homage and comfortably to maximise consumer satisfaction and appeal to create emotional connectivity amongst its customers. The vendor functions within a highly competitive marketplace within campus. Unlike like most vendors, grandpa chips promotes a sense of family familiarity and mutual loyalty in food service and delivery and functions as more of a “Grandpa cooking and caring for the family” more then the typical go-to-and-eat vendor.
In order to further advance Grnadpa chips concept of familiarity and emotional attachment, create sustainable relationships with consumers and stabilise if not increase appeal and effectively subdue competition, our team utilised valid marketing strategies combating typicality including a campaign to transform Grandpa chips as a brand that encompasses both food and lifestyle as a unified betterment and enhancement to our way of living.
The aim of our campaign was to
- Create emotional connectivity and appeal to consumers
- Leverage on comfort and familiarity to maximise customer engagement and experience
- Increase brand awareness
- Stimulate customer loyalty
Campaign theme
“Food for family”
The campaign highlights Grandpa chips is an everyday comfort meal that accommodates for not just students, but family, friends and can be enjoyed in virtually all social circumstances and activities. The brand associates itself as not just a food service but with convenience, serenity and universal satisfaction and enjoyment.
Tagline
“Better meals, happier lives”
BIG IDEA (Grandpa Chips Vendors)
What it entails and the message it sends
Grandpa chips isn’t just a typical go-to vendor. It’s a vendor with an intensive emotional context. Grandpa chips sells comfort and familiarity, not just food.
The brand represents a Nigerian Grandpa.
Always willingly to provide, respectable, trustworthy, always around and loves to help.
The vendor positions itself as an inevitability present in all sectors of life. That feeling of belonging that’s apparent in social circles, friends, lecture break times, with family, picnic conversations and much more. And this is where Grandpa chips everyday comfort food is best enjoyed. At times where we find ourselves immersed into the feeling of peace and comfort during these small moments in our life’s
Line that embodies the big idea - “Grandpa chips, every little moment matters”