A few months ago KFC launched this menu in Indonesia, and even with a competition campaign, it still did not get the hearts of people.
Cho Chickz aka fried chicken topped with chocolate sauce.
Why? Just why.
I had the unfortunate experience to try it and it is is meh. The chocolate is hot and spicy, yeah they mixed it with pepper, which unfortunately made me had a fit of coughs. I was traumatized.
Maybe they intended to be a step ahead of their competitors, McDonalds has been launching menus from Japanese cooked chicken to Mexicans and they succeded. In the meantime, other fastfood chains innovated with cheese sauce which KFC tried a hand on as well but kind of failed.
However KFC redeemed themselves with their CHIZZA ( Chicken Pizza ) I will write about this next time.