How to use food tourism to differentiate your hotel?
As the industry becomes more and more competitive, it is useful to create unique experiences. According to studies, food and beverage can significantly drive revenue, especially for independent hotels. One way to take advantage of this trending topic is to offer local culinary experiences in your restaurant. “A free breakfast just doesn’t do it. You must think like a foodie and their entire experience from arrival to departure. A lot of hotels are great on the accommodation side, but miss the dining potential. Even hotels considered a to be a good lunch stop between point A and point B have the opportunity to make it a GREAT lunch, and therefore, an outstanding experience”, explains Erik Wolf, Executive Director of World Food Travel Association.
Travelers nowadays expect quality food, frozen products are not acceptable anymore. Healthy dishes containing local products are always appreciated. Keep up with the latest food and beverage trends and adjust your menus. To differentiate from other hotel restaurants, your chef and bartenders need to be creative. The creation of themed weekends where your restaurant is offering local food menus or a teaching and demonstration kitchen where guests can prepare and learn to cook local dishes can help you in attracting tourists.