There is no way they’re sleeping on Crypto. You don’t make it to that level if you’re stupid. Sooner or later the market is going to force their hand.
Adapt or die.
Decentralized, cryptographic counterparts and competitors to each of these are already under development, and in many cases, in full beta. They have the market-share, mind-share, and resources to integrate and benefit massively. We can only speculate as to what they’re waiting for.
As if Jeff Bezos doesn’t know that Bitcart is a thing. As if Mark Zuckerberg has never heard of Steemit. Facebook is great, but doesn’t pay content creators, and has a reputation for censorship. Can FB afford to remain rigid and out of touch? AOL used to be the dominant player. So did Blockbuster, Kodak, and even Bitcoin. But while the Bitcoin developers squabble and bicker, their competitors work. While they debate, argue, and raise prices, their competitors take notes, and work.
Are there any players in the space that could benefit more from Ethereum than Alibaba, Amazon, and eBay? Is there any better way for them to expand their offerings and better serve their customers and users? For we, mere mortals, trading and speculating on price movement, the benefits and gains to be had are trivial. For major conglomerates and international operations, the intrinsic value cryptocurrency could add to their operations is difficult to quantify.
If Mark, Jeff, Jack, and Reed, would get in the game, they would likely be among the first trillionaires on record. But they seem content to ignore the 800 pound gorilla that is only getting closer and closer to blowing apart their entire business model.
Progress is not linear. It took cryptocurrency 8 years to hit a $100 billion market cap. It will not not take another 8 to hit $200 billion. For my money, I’m betting we will exceed $1 trillion before another 8 years has passed.
But who knows. Maybe I’m completely wrong about all of this...