Communicating a particular message can be a complex task. I was looking for a way to promote my documentary project and Steemit as a platform in an offline way. Since I have a strong foot in the art and culture scene in The Netherlands, I decided to collaborate with some of my networks to create an artistic project that would build a bridge between the power of artistic expression while raising awareness for a growing online community.
Me thumbing myself up after a hard day of work
Motion Paintings
For this mural, I worked with the amazing people of Motion Paintings. They make large scale installations in which they work with light and movement, just check their site.
Amsterdam Music Festival at ADE 2015
I wanted to make a mural that would look like an artistic advertisement for both my documentary project and the platform I'm reporting about this project; Steemit. Working with Motion Paintings proofed to be an excellent choice. Due to their significant expertise and precise workflow, we managed to translate the Future Food concept into a mural that raised curiosity and excitement.
Timelapse of the mural in production
Teach The Youth
The mural is located in the playground of an elementary school at the KNSM district in the east of Amsterdam. It was so much fun to work on the wall while explaining the kids and their parents why we were making this artwork. Kids got crazy excited when they started grasping the concept of Steemit. And even though talking with them about cryptocurrency was somewhat of an abstract conversation their enthusiasm was overwhelming.
I think the use of art as a mediator is unyielding. It speaks to people's imagination and triggers a proactive attitude within them that makes things happen! And that's exactly what I wanted to achieve with this mural.
I see this mural as a successful pilot in which we tested the waters when it comes to combining artistic practice and communicating a clear message. Sharing information can be done in such a way that it starts to live life on its own, and that's when amazing things start to unfold right in front of your eyes.
