In one of the crypto groups I'm a member of, a few got in on the rise of this coin.
It seems that there was - for whatever reason - a lot of buzz surrounding it.
Apparently the buzz has worn off, and down it goes!
NEO
NEO (and it's companion GAS) could be taking a battering by itself (and not just following the market) due to recent news that China intends to put a stop to ICOs (or at least regulate them).