Harold Lasswell defines the following types of leaders - "agitator", "administrator", "theorist". He examines the role of unconscious factors in the critical moments of each of these types of careers and the influence of the unconscious on the formation of "political types." The "agitator" main function is to disseminate his views and to communicate with the citizens. He highly values and understands rhetoric, verbal formulas, gestures, and often uses the ritualized repetition. This guy lived to be spotted to provoke and humiliate his opponents, while purely administrative tasks frustrated him. He is an undisciplined, often nagging and conflicting politician. This type of politician with a pronounced enthusiasm turns to the audience with calls, spells, often with insults, curses. For them, the most important thing is to cause an emotional response from the audience.
From a psychoanalytic point of view, Laswell defines the "agitator" as a "narcissus" (though primitive). The libido of this type is directed at my own self and I-like objects. This leads to the emergence of homosexual inclinations that are projected onto abstract objects. In childhood, the "agitator" is an exemplary child, shyly depressing negative emotions. This "repressive sadism" is not expressed in the immediate environment and is transmitted to society. The thirst for self-expression in oral or written form is a way of satisfying internal emotional needs. The "agitator" becomes a good speaker because in his childhood he has suppressed the negative emotions and often cheated. The "Administrator", unlike the "agitator," designs his effects on less distant and less abstract objects. He seeks to manipulate a particular group by demonstrating an unbiased interest in the organization's tasks. There are other abstractions to him because he did not use them earlier to solve his emotional problems. "The Administrator" is not a person devoid of emotion, he is simply cooler and emotionally balanced. Laswell divides the "controller" into two subtypes.
The former is characterized by vigor and advanced imagination, which externally approaches him to the "agitator". At the center of his attention are certain people, he transfers his affections on less common objects and does not strive to lead many people behind. This subtype is attached to his environment and tries to coordinate his actions. His inability for abstract thinking is due to his excessive attachment to certain members of the family, and often to difficulties in finding his own place in the family environment. The second sub-type is a too meticulous and conscientious leader, whose love for routine, detail and accuracy simultaneously preserves the integrity and provokes alienation of the group. This type of administrator did not experience serious crises in their personal development, did not have over-expressing emotions. He either has sublimated his experiences, or has freely expressed them in the family. The pedanticity of this leader is nothing but an attempt to demonstrate his power and power.
The "theorist" (an expert and an ideologist) attracted him with abstract and highly streamlined purposes. Unlike the "agitator," directed toward close goals, this type seeks abstraction and scale. Looking at ideas from "theoreticians" is often self-centered, and thus separates it from subordinates. Abstractions are necessary for this type to solve their own emotional problems. The "theorist", unlike the "administrator," suffers a lot from the lack of affects, as he has experienced many frustrations in his personal development. That is why, through his enhanced intellectualisation, he tries to solve his own emotional problems. According to Lassel, the nature of politics influences his leadership qualities. Laswell identifies two main types: "forced" and "dramatic", as well as a particular subtype - "impartial" type. For the person with "forced" character are inherent formal relations, monotony, monotonous communication, desuvetivization of the situation, negation of the innovations, ie the qualities of the "bureaucrat" - administrator. His complete opposite is the "dramatic" character, inclined to self-deception, provocations, flirting, etc. (he uses all the ways to impress others). This is the basis for the development of "theoretical" as a political type. People with "impartial" character are distinguished by the absence of bright emotional states. They, according to Laswell, can become wonderful judges, diplomats, etc., but unfortunately and irreparable bastards.