The ultimate goal of a recording artiste is to sell music albums and then get touring contracts. The best way to achieve this is through promotion which gets the music played on radio and TV channels. In fact, getting massive airplay for your song means selling more CDs, selling more CDs means more touring gigs, and more touring gigs also means selling more CDs. It's just like a cyclical system that feeds on itself. Record charts used on music billboards are designed based on sales, streams, and airplay; record sales increase with airplay; and this ensures that the song remains on the charts for as long as possible. In a nutshell, as a musician, you need to promote your albums in order to sell, hit the charts, and get noticed to be booked for lucrative contracts.
However, music promotion is "Big Business" and requires a lot of efforts and money. Most of the time, record labels make the efforts by contracting radio personalities, music promoters, and DJs to do the job for them. Radio stations involved are expected to add songs the promoters recommend to their weekly playlists. The stations give such adds massive airtime and, in the process, drag the songs up the charts. By the way, those charges paid by record labels are deducted from music royalties and those artistes are left with virtually nothing at the end of the day.
Independent and unsigned artistes face much more challenges to get their songs promoted as they don't have the luxury of being sponsored by any popular record label. For such artistes, the temptation to join a label is always there, even though it may not really work out. However, innovative solutions to this problem are now being created. One such solution is what I intend to examine today.
Cyber-FM Radio Network
Cyber-FM is an online radio network with multiple channels providing broadcasting service to millions of listeners across the world. For more than a decade, Cyber-FM has been in the business of promoting music by providing listeners with access to songs hitherto unavailable on mainstream channels, at no charge. Meanwhile, listeners in various countries get unrestricted access to different genres of music through their mobile apps.
Why Cyber-FM is Unique
Unlike the other radio networks, Cyber-FM now has a blockchain based partner called Mainstream for the Underground or MFTU. MFTU has smart contract features which ensure that artistes can track the number of times their music is used on the channels and claim the royalty rewards in real time. The blockchain technology used on MFTU allows for micropayments with crypto tokens. Artistes will get credited directly with their earnings no matter how big or small.
In addition, Cyber-FM promotes both independent and upcoming artistes by playing their songs to millions of listeners across the globe. As a registered artiste on MFTU, for example, you are bound to enjoy key benefits like:
Earning airtime on Cyber-FM Network and partner radio channels, free of charge.
Getting your songs played alongside mainstream music from the same genre to level the playing field.
Going viral with your songs made accessible to millions of MFTU followers on social media.
For music lovers, Cyber-FM and MFTU offer what no other online radio network has ever done by rewarding listeners with tokens while listening to their favorite artiste.
In Conclusion
Cyber-FM Radio network is a great platform for promoting yourself as an indie or upcoming artiste and also protecting your music royalty . All what you need is to register on Cyber-FM and start uploading your music albums. The taste of the pudding, as they say, is in the eating!
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