AQER: Connecting Both Vloggers and Brands in a Smart Marketplace

Today digital marketing as well as Internet promotion is getting very common these days especially with the boom of the Social media platforms such as Instagram, facebook, Twitter, steemit, etc. Most of these social media platform usually have influencers that most companies and organizations utilize to advertise their products in one way or the other. The most common content preferred is mostly in the video form and that gave birth to Video Blogging. This was because it was better to convince a potential customer when he or she sees the commercial rather than reading about it and makes it easier for them to invest in it.

For example, Aisha is a content maker on Instagram and she has over 800k followers. She makes food and cooking videos which she post regularly to her followers and they appreciate it a lot by liking her videos. After a while, she needs more funds to get a new camera and expand her Vlogging business but she cannot find a sponsor. Out there, there is a food seasoning company that needs a medium of advertising preferably on Instagram video contents to get more customers to buy their brand of seasonings. It now becomes very hard for both of them to meet and connect with one another.
This has been one of the major problems that occur between Content Creators and the Content Seekers. Even if there was an arena they could both meet, it becomes very hard to select the suitable parties for the campaign. There wasn't any sort of review stats that could show the performance of the selected content maker. Sometimes if a third party is involved in the meetup between the content creator and the seekers, there is usually a high transaction charges that could be very discouraging. Also there could be a displeasure in the negotiations between the creators and the seekers leading to either undervalued or overvalued workings leading to other problems such as delay in payments.

All this problems necessitated change and this was brought about by a platform called AQER.

The AQER Marketplace

The AQER is a sort of entertainment marketplace that is easily accessible and will connect both Vloggers and Brands. The platform makes use of the decentralized nature of the blockchain technology to bring about an affordable service, efficient and very swift payments. It allows for the integration of numerous social media (YouTube and Instagram) into its platform where it uses the AI technology to scan and rate each Vloggers according to their respective rankings and brand types. This will now allow the easy pairing with prospective brands looking for content.

https://aqer.tech

How does AQER Works?

The AQER platform works with the use of its market place to connect the content seekers and the content creators. The content seekers makes use of the advanced search to select a suitable Vlogger according to views and ratings. The brands now pay in the form of the AQER tokens for the selected promotion and the Vlogger sets up a Smart Entertainment Rights Contract. Once the Vlogger has completed the project and sent the video link to the Brand. The brand now clicks on the automated payment, and this is done according to the Ket Performance Indicator. Subsequently the Vlogger receives his payments in the form of the AQER Tokens direct to his wallet.

Benefits of the AQER platform

There are numerous benefits of utilizing the AQER platform and they include

• It allows for the correct selection and pairing of Vloggers and Brands

• It has a very clear and concise rating system.

• It has a very affordable transactions fee as it uses the decentralized nature of the blockchain

• It's very transparent and there is no back door deals due to the decentralized nature of the blockchain thereby increasing trust between parties.

• It allows for content creators and Vloggers to connect with other Vloggers for exchange of ideas and information.

• It enables distribution as well as ownership for the vlogger content rights.

• There is very swift payment after the deal is completed.

• It offers brands the change to organize contests and allow numerous vloggers bid for who gets the job done.

The AQER Tokens

This AQER tokens is a part of the AQER ecosystem and it's the verified form of payment on the smart marketplace. This token is an ERC20 token based on the ethereum blockchain and it has a total supply of 100 million AQER tokens. This tokens has three basic functions and they include Rights Consumption, Organic Advertisements and the Brand Promotions.

Conclusion

If you are a Vlogger or a Brand looking for the best place to connect and transact, the AQER platform is the best as it offers numerous benefits and advantages over most of the existing platforms. This is due to the integration of the blockchain technology as well as the use of its native tokens called the AQER tokens.