So the Bloom card is a credit card, here is a quote from Developer "Applicants for the Bloom card are issued a line of credit. To the end user, they don't actually even interface with cryptocurrency. It's just like any other credit card. One of our advisors is Meg Nakumura, she's the CEO of Shift. Shift developed the Shift Card, a VISA debit card that currently allows Coinbase users in select states and territories in the U.S. to spend bitcoin anywhere VISA is accepted."
In addition to the above Bloom looks to be a blockchain platform for credit risk assessment as well as a peer to peer lending platform. Very interesting indeed and innovative in the sense of solving cross border credit risk assessments as well as providing institutions a way to lend globally based on this credit assessment.
Check them out here :
https://hellobloom.io/?mwr=6025-b6d6e553