The crypto market has reached an impressive height and the net market cap approximately $400 billion at present. However, this is far from the $800 billion peak it reached earlier this year. The problem is that in order for this market to grow, it needs increasing adoption. The market seems to be following a linear derivative function. The adoption accelerated last year as mass media headlines placed cryptocurrencies in front of the eyes of the world; early adopters swarmed to this market, pushing the price crypto to record-breaking heights.

Now, cryptocurrencies might have exhausted the reach to early adopters and increased growth necessitates adoption by the mass market. However, that mandates this market to be more convenient.

The Average Trader

Since the internet has placed valuable information at everyone’s fingertips, the average person has become increasingly involved in investment and personal asset management. This process has been greatly eased by the advent of e-brokers. However, the internet has also made convenience an ever-present facility. That’s why e-brokers spend billions of dollars on optimizing their UI and UX.

Crypto trading is still very raw and it genuinely lacks any morsel of convenience. However, this could soon change.

Essentia Captures the Mass Market

A new blockchain project called Essentia is developing an advanced interoperability platform. This description seems like an extreme umbrella reference, but that’s what Essentia is: an umbrella platform for linking interactions between various entities. The applications for this our diverse as one of its prime aims is to secure consumers’ data, but one of the greatest and immediately utilizable benefits it offers is that it creates a singular platform for trading cryptocurrencies.

Essential allows users to have a seed, which is a set of their of data. This seed allows them to have a singular wallet for many currencies, manage their digital identity, and even trade on various exchange—all from a single platform. This piece is focusing on the power of managing exchange accounts from a single platform.

A typical e-broker allows the average investor to trade virtually any traditional financial security from a simple app. This is a massive level of convenience compared to the existing state of crypto trading, where consumers have to hop from exchange account to another to manage their trading. This creates a level of time commitment that the average person cannot dedicate. Most people are not traders by profession and they trade simply to place investments every now and then, having to dedicate perhaps a minute or two to the brokerage app on their phone.

Now, Essentia is about to bring this convenience to crypto trading as a single platform will enable users to trade on all the integrated exchanges. Essentia has the ability to increase the number of exchanges integrated on it and it intends to increase the available menu. This greatly enhances the level of convenience in trading cryptocurrencies and can be the missing block in making the mass market join crypto trading and investments.

Essential Links

🌐 Website: https://essentia.one/
💡 Whitepaper: https://essentia.one/whitepaper.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2704531.0
💻 Telegram: https://t.me/essentia_one

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