Diseño creado en Adobe Illustrator || Design created in Adobe Illustrator
Imagen | Image
The development of creative processes will always be unique despite the same stages. Each person has their essence which they want to reflect in their brand, highlighting their vision and personalization, an approach they believe in and which will allow them to innovate and differentiate themselves from the rest. In my communication with the client is something that I have very clear from the beginning and, based on this, I consider the most appropriate elements to convey what they want, which is nothing more than what they have germinating in their mind. The goal is to be able to align as much as possible to their idea and enhance it.
Diseños creado en Adobe Illustrator || Designs created in Adobe Illustrator
La coherencia es fundamental, no solo a nivel visual, sino también con la mente del que ha gestado la idea. La verdadera armonía vendrá con el uso de las formas, colores y tipografías que apoyen y potencien la construcción de la identidad de la marca; evidentemente eso se verá expresado en un logo sólido para una comunicación de marca memorable. Estos elementos son importantes, y se toman en cuanta para crear marcas modernas, legibles y reconocibles fácilmente, además que se debe incorporar y complementar cada uno de los elementos que componen la identidad visual de la marca. Esto es verdadera coherencia visual.
Coherence is fundamental, not only at a visual level, but also with the mind of the person who has conceived the idea. True harmony will come with the use of shapes, colors and typographies that support and enhance the construction of the brand identity; obviously this will be expressed in a solid logo for a memorable brand communication. These elements are important, and are taken into account to create modern, legible and easily recognizable brands, in addition to incorporating and complementing each of the elements that make up the visual identity of the brand. This is true visual coherence.
Diseños creado en Adobe Illustrator || Designs created in Adobe Illustrator
Imagen | Image
La creación de montajes visuales ayudarán a anticiparnos en como funcionaría la identidad de marca en función de la visualización del creador de la marca. El estudio de impacto visual de estos montajes, haciendo el ejercicio de ponerse en el lugar del consumidor, facilita la toma de decisiones para determinar si lo que se está creando funciona o no. En este punto siempre le recuerdo a las personas que no siempre lo que nos gusta funciona. Entonces, al tener esto presente no preguntamos: ¿Funciona o solo me gusta? El ejercicio ayuda a estudiar el impacto en diferentes contextos donde la marca se presente en el mercado.
The creation of visual montages will help to anticipate how the brand identity would work according to the visualization of the brand creator. The visual impact study of these montages, making the exercise of putting oneself in the consumer's shoes, facilitates decision making to determine if what is being created works or not. At this point I always remind people that what we like does not always work. So, by keeping this in mind, we don't ask: Does it work or do I just like it? The exercise helps to study the impact in different contexts where the brand is present in the market.
Me agrada narrar este tipo de detalles técnicos, porque muchas veces, en lo cotidiano, podemos ver un logo de cualquier marca y solo pensar es algo que requiere de pocas cosas a tomar en cuenta. El desarrollo de la Identidad Gráfica de cualquier marca, cuando se planifica de manera proyectada, siempre será compleja de proyectar, dado a los diversos elementos a tomar en consideración. El resultado me agradó mucho, estoy muy satisfecho con el trabajo realizado, ha sido una experiencia que trajo nuevos aprendizajes, antes no me había tocado diseñar nada referente a este tipo de mercado, por lo que me tocó hacer una buena investigación para entrar en el contexto de esta área de mercado.
I like to narrate this kind of technical details, because many times, on a daily basis, we can see a logo of any brand and just thinking about it is something that requires few things to be taken into account. The development of the Graphic Identity of any brand, when it is planned in a projected way, will always be complex to project, due to the different elements to take into consideration. The result pleased me a lot, I am very satisfied with the work done, it has been an experience that brought new learning, before I had not had to design anything related to this type of market, so I had to do a good research to enter into the context of this market area.
Diseños creado en Adobe Illustrator || Designs created in Adobe Illustrator
Imagen | Image
He tenido el agrado de desarrollar de Identidad Visual de People Fit. Todos los diseños los realicé con Adobe Illustrator.
I had the pleasure of developing the Visual Identity for People Fit. All the designs were made with Adobe Illustrator.
Translated with www.DeepL.com/Translator (free version)
Captura de pantalla desde Adobe Illustrator | Screenshot from Adobe Illustrator
Hablo de mí
Creo en la creatividad y en el arte, en sus distintas manifestaciones, como herramientas de transformación. Considero que son pilares fundamentales para expresarnos y mostrarnos. El arte, con el tiempo, me ha dado una visión distinta del entorno y del mundo.
I talk about my
I believe in creativity and art, in its different manifestations, as tools for transformation. I consider them fundamental pillars to express and show ourselves. Art, over time, has given me a different vision of the environment and the world.
