Hello everyone, here's the updated list of 100% cruelty free companies of 2016 (including makeup, hair, skin/body and nail products).
The list below shows the brands that eventhough are cruelty free are owned by companies that do test on animals.
- "It Cosmetics" is now owned by L'oreal too.
- a nice tip is to download these lists on your phone, so while you're shopping is way easier to check whether a brand is cruelty free or not!
I personally do support cruelty free brands with a parent company that unfortunately still tests, hoping that the latter will see more people supporting the cruelty free brand and change too.
Please don't forget to upvote this post and stay tuned for cruelty free product reviews and more!!!!!