Share Content More than Once.
Have you ever wondered how some articles get so much traffic online over a long period of time? I used to wonder the same thing when I began my blogging career. My peers had articles that continued to rise in traffic while mine seemed to only get traffic for a few days. Due to my frustration I began to dissect what my fellow bloggers were doing.
The number one thing they were doing that I was not doing was sharing their content multiple times over a long period of time. They would share it a few times the first day, once again the second day and then once a week or so after that.
The Positive Effects of Multiple Shares of Content Across Social Media.
- Your Article or Blog Post will Rank Higher on the Search Engines.
- More People will Have a Chance to Find Your Post on Social Media.
- Different Time Zones will See Your Post.
- Google will Recognize that You are an Authority in the Subject.
- Big Data like Klout will Also Recognize Your Authority in Certain Subjects.
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The truth is that I have learned how to use social media to my clients and my advantage. One of the techniques I use is to share our content repeatedly over a long period of time. We share blog posts, images and videos continually about the desired subjects we want to rank for.
We also leverage our peers content across our social media channels. We are not afraid to share competitor content on our own channels. This helps Google and Big Data further recognize us as influencers in our desired subjects. I always laugh when people or companies only share their own content.
Randy How Do I Share Content Again and Again Without a Ton of Work?
We use a tool called Social Jukebox which works for Twitter, Facebook, Facebook pages and LinkedIn. You can also do it with Buffer. Then to further add gasoline to the fire you can set up recipes on IFTTT to expand the reach of your content.
I know it seems like a ton to take in but if you want to be a pro in the blogger game you have to be willing to put in the work!