Let's compare Steem with Twitter. Okay, Twitter is a big player on the regular market, but the cryptocurrency market will grow rapidly in the future. Especially the awareness of Bitcoin gives it a push and people will start knowing more about steem when it will be included into the first investment portfolios.
Here I want to show you why I guess that Steem could catch up with bigger players on the social media market:
People are not spammed with lots of advertising and unnecissary messages which pop up every 5 minutes
There is an uptrend in the user base as 10k users join Steem every month and this number will definitely increase when the next big influencers are using Steem as their megaphone. This network effect will lead to even more new customers.
The cool thing is that the crypto market capitalization is still very neglectible but it will grow steadily with more and more awareness.
Steem is easy to use and people are able to make profits by simply posting stuff that they love to post. Okay, it's not always that much but I think everyone is happy to get something for the effort of spending time for writing blog posts which are valuable for the community.
Steem is already ranked high (pos. 14) on the crypto market which gives the platform even more awareness.
But ....
For this to become reality there are some conditions which need to be met:
Facebook became very successful through it's API integrations. Nearly everywhere people can login with their Facebook account. That brings Facebook a lot of awareness and makes their business even more profitable.
Steem is still a Beta version and as long as people just see the Beta, there will not be any move in the market. Steem will have to show that they are able to steadily work on the platform to please the customers. If everything stays like today and they don't come out of the Beta phase, this could disappoint the investors and they could search for better investments.
Steem has to push the marketing by showing an open minded CEO who is willing to push the Steem platform. People will have to see a clear strategy and communication to get more trust.
I think there are more factors but for the first these 3 important ones should be enough.
If you don't agree with my statements or if you want to add your own opinion about it, please feel free to leave a comment. Thanks for reading.