Digital Marketing is part of Marketing Strategies and for a Startup business, a major part. No strategy is complete, if it does not incorporate a right marketing part inside, and so does no marketing strategy without a digital marketing part.
Understanding digital marketing requires thinking beyond both words themselves and go hybrid with the term. in fact, no basic difference between ‘traditional’ marketing and digital marketing. They are one and the same, just in different environments.
image source from Marketing Website
Segmenting and customizing messages
A digital environment is capable of doing the segmentation process in a wiser mode. you can customize your messages to different segments, chosen more intelligent and smarter.
Measurable results
Digital Marketing also enjoys measurability to make it more distinguished comparing to traditional ways of marketing. Because of the technology on which it is built, almost every action on the web can be tracked, captured, measured and analysed.
The TCEO model
Think, Create, Engage and Optimize.
Think - Like traditional communications planning, it includes topics such as consumer insights, research, concept development, budget allocation and channel planning.
Create - brings concepts to business by executing campaigns and shaping platforms. It covers all aspects of creating web assets, from web design and development to conceptual copy writing, the creation of social media assets, mobile development, engineering business systems and social media integration.
image source from Marketing Website
Engage - is responsible for driving traffic and building relationships. Media buying and planning, search engine optimization, email marketing, social media and campaign management are some of the key activities here.
Optimize - is about continuous improvement. It delivers insight and lessons through analytics, data mining, conversion optimization and testing.
I will expand this post in to detailed posts with below items, definitions and topics, as this is my main expertise and my current business:
- Definitions: Market Share, Online Reputation, PPC, ROI, RSS, SEO, SOAP
- topics: Strategy, Tactic, WebPR
Please stay with me.
Reference list and useful links: