Is the Steem social contract being abused? Steem funds are to be used to sponsor unrelated projects.

Do you think it's all right to explicitly fund commercial projects completely unrelated to Steem by writing short posts aimed just at this: moving funds out of Steem to other projects.

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We have an example of this happening here:
https://steemit.com/bitshares/@jonnybitcoin/bitshares-adverts-on-facebook-flash-fundraiser

For me, this is unacceptable and clearly against Steem's social contract. I believe Steem funds are meant to be spent only on things which directly or indirectly contribute to the value of the Steem platform. We could make exceptions for charities, but not for commercial for-profit projects.

I've tried to convince Hive account@jonnybitcoin, the author of the fundraiser, to revise his actions by at least adding a message in his campaign indicating that funds originate from Steem. But he refused, as he believes he's doing nothing wrong.

Please let me know what you think.

Maybe I'm wrong - I just wanted to raise the issue and find the answer. Maybe my interpretation of the Steem social contract is too strict.

EDIT: For me, it's not really about those $700 that are going to leak from Steem in this case. I think our integrity is on the line. Is Steem going to uphold its core values or is it just a private club willing to bend to external interests of the biggest shareholders?