[Continued from part 2]
One thing that a lot of people love seeing is progress – and sharing progress through milestones can create a bond with your users, particularly if you leverage them to share your appreciation and gratitude for all that you’ve achieved so far.
They’re also a great time to celebrate with fun competitions, prizes and more! You could celebrate reaching x users or y customers, having z people download or purchase your products, or simply anniversaries – and a giveaway is a great way to add a little extra buzz to your good news.
You might also want to experiment with micro-influencer marketing. This style is a little more popular on Instagram, where micro-influencers – or people with a specific following in a niche who aren’t celebrities – rule the day, and provide an excellent platform for promoting your products.
Moving through a similar idea, having brand ambassadors is a fantastic way to reach out to multiple communities. There’s a few types you can reach out, but generally celebrities or super-passionate users are regarded as the best, particularly when they are happy to shout out about your brand a lot.
If content marketing is rapidly turning into a chore that makes you groan (we get it!), then you’ll also want to look at user-generated content. This is a great approach with social media using hashtags, as it leverages the power of the community to spread your message – while cutting down on the content marketing workload that towers over everyone these days.
There are other ways that you can leverage your base to help you out – and we will be looking at those in the next part.