The world is full of devious little tricks and surprises, and some of them have become so familiar that we may not even realize that they are all a part of the marketer’s bag of tricks. While these tricks are more commonly used in retail, it’s worth considering how you could leverage these in your own empire – particularly as many internet marketers can be pack animals. Standing out from the crowd with a different tactic can yield real results!
Experts in retail are often tight-lipped about their secret, but every so often a cat is let out the bag, and the results are always interesting. Take rebranding, for example: why have a boring old muffin when you can have a sexy new cupcake? Same cake, completely different reaction.
Even menus have received the makeover touch from experts. From laser-targeted placement depending on where eyes go first (it’s the top right) to the language and prices used, the humble restaurant menu is much more than just an itemized list of tasty treats.
One secret that’s more translatable to internet marketing is simply comparisons. You probably use them already in pricing tables: these are a great way to sell the product you really want to using some smart psychological tactics. Indicate that it has more features, or is the least expensive, or compare it to something overpriced – bingo, you’ve now caught your lead’s interest while boosting the perceived value of your product.
Combined with adding authority, social proof, doubling down on usage and more, the marketing experts in retail are masters of the sales game. Next time you’re in Walmart picking up groceries, put your professional eyes on and see what you can spot… and how you can adapt it to your business. There’s a secret lurking in every aisle!