As a small business, it’s very likely that you don’t have a huge budget for your marketing. That’s perfectly normal, and the good news is that thanks to social media and the power of SEO, you don’t need to drop tens of thousands of bucks on advertisement to get a tiny upwards shift in your views – it’s a lot easier and a lot cheaper to get exposure these days, compared to the bad old days before the internet!
What you do need to do is to be heard – and whatever you’re selling or offering, you need a powerful content marketing strategy to help you be seen across the internet. Facebook, Twitter, Instagram, YouTube, LinkedIn, even Medium and other sites can all be used to bolster your presence and make you visible to your target market.
Many have dismissed organic content, preferring to go for paid advertising. There’s nothing wrong with that, and it’s a great way to quickly get views while saving a ton on that billboard spot near you. But by using something as simple as hashtags, you can quickly get found by people in your niche – and apart from the time you put into it, it costs nothing.
The best way to drive your brand forward is with content that boosts your credibility – and the smart way of doing that is to make great content that people want. Now, experts will recommend a spend of around $85k here, but that’s likely outside of your budget.
And you know what, that’s perfectly fine. You don’t need to spend thousands. If you can create good content – or hire someone who can – then foster a smart social media strategy, then you’ll reap the reward… without paying the eyewatering expert price tag!